What does ‘sustainable wine’ mean? An investigation of french and italian wine consumers

Roberta Capitello (1) , Lucie Sirieix (2, 3)

1 Department of Business Administration
2 Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
3 UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs

While academics and wine industry practitioners have focused on the topic of sustainability, especially the environmental dimension, little research has assessed what the concept of sustainability actually means to wine consumers. This chapter examines whether wine consumers mention the social dimension when they describe what sustainability means to them, and whether social sustainability is important to them. Data for this research on French and Italian wine consumers was collected using an online survey.

Mots clés: sustainable wine; wine; old wine world countries; pick-any approach; wine-consumer perceptions; ethically-minded consumer behaviour; wine involvement

Mots clés: perception du consommateur; vin; consommation durable; consommation ethique

Domaines: Gestion et management

Roberta Capitello, Lucie Sirieix. What does ‘sustainable wine’ mean? An investigation of french and italian wine consumers. Social sustainability in the global wine industry, Springer Nature Switzerland AG, 204 p., 2020, 978-3-030-30412-6. ⟨hal-02387587⟩