Do the Olympic Games promote dietary health for spectators? An interdisciplinary study of health promotion through sport

Joe Piggin , Doralice Lange De Souza , Sabrina Furtado , Matheus Milanez , George Cunha (1) , Bruno Henrique Louzada (2) , Billy Graeff , Haïfa Tlili (3)

1 UFC - Universidade Federal do Ceará = Federal University of Ceará
2 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
3 UPD5 SHS - Université Paris Descartes - Faculté des Sciences humaines et sociales - Sorbonne

Research question: Debates about dietary health promotion at sports events are becoming more prominent and are making food and drink sport sponsorship arrangements increasingly problematic. This study uses choice architecture as a guiding framework to examine how ideas about ‘healthy choices’ for customer food and drink were operationalised at the Rio 2016 Olympic and Paralympic Games in Brazil.

Domaines: Sciences de l'Homme et Société

Joe Piggin, Doralice Lange De Souza, Sabrina Furtado, Matheus Milanez, George Cunha, et al.. Do the Olympic Games promote dietary health for spectators? An interdisciplinary study of health promotion through sport. European Sport Management Quarterly, 2019, 19 (4), pp.481-501. ⟨10.1080/16184742.2018.1562484⟩. ⟨hal-02332018⟩