Consumer dissatisfaction and social networks: the role of facebook in consumer-brand relationship.

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https://hal.archives-ouvertes.fr/hal-02329422
Contributor : Cédrine Zumbo-Lebrument <>
Submitted on : Wednesday, October 23, 2019 - 3:22:24 PM
Last modification on : Thursday, October 24, 2019 - 1:29:10 AM

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  • HAL Id : hal-02329422, version 1

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Emna Cherif, Cédrine Zumbo-Lebrument. Consumer dissatisfaction and social networks: the role of facebook in consumer-brand relationship.. The European Marketing Academy (EMAC, May 2017, Groningen, Netherlands. ⟨hal-02329422⟩

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