Screening Marketing : Videography and the Expanding Horizons of Filmic Research

Joonas Rokka; Joel Hietanen; Douglas T. Brownlie

Journal Articles Journal of Marketing Management Year : 2018

Screening Marketing : Videography and the Expanding Horizons of Filmic Research

(1) , ,

1

Joonas Rokka

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EMLyon Business School

Joel Hietanen

Function : Author

Douglas T. Brownlie

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Economics and Finance Business administration

emlyon business school : Connect in order to contact the contributor

https://hal.science/hal-02312042

Submitted on : Wednesday, February 26, 2020-4:41:06 PM

Last modification on : Friday, March 8, 2024-1:56:10 PM

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hal-02312042 , version 1 (26-02-2020)

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HAL Id : hal-02312042 , version 1

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Joonas Rokka, Joel Hietanen, Douglas T. Brownlie. Screening Marketing : Videography and the Expanding Horizons of Filmic Research. Journal of Marketing Management, 2018, 34 (5-6), 421-431 p. ⟨hal-02312042⟩

Screening Marketing : Videography and the Expanding Horizons of Filmic Research

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