L’étiquetage environnemental des produits et services : enjeux et défis

Abstract : Environmental labeling of products and services: issues and challenges In the field of sustainable development, a consumer’s information about the environmental footprint of their purcheses represents a major issue which environmental labeling can address. This article presents to marke- ting researchers and managers the current state of reflections about environmental labeling. It sets out (1) the fundamental principles of this tool of marketing communication and its potential advantages. It then identifies (2) the challenges for successful implementation and offers (3) a chart incorporating the various factors in its deployment.
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Journal articles
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Submitted on : Wednesday, October 9, 2019 - 12:26:28 PM
Last modification on : Wednesday, December 18, 2019 - 5:23:40 PM

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Agnès François-Lecompte, Michel Gentric. L’étiquetage environnemental des produits et services : enjeux et défis. Décisions Marketing, Association Française du Marketing, 2016, 81, pp.99-113. ⟨10.7193/DM.081.99.113⟩. ⟨hal-02309522⟩

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