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Les effets des m-services touristiques sur la proposition de valeur d’une ville

Abstract : The effects of tourist m-services on a city’s value proposition In an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists, through a qualitative study carried out with 28 French tourists, of transposing the perceived value framework to a city context. In contrast to the growing inte- rest of destinations for m-services and the academic considerations in tourist marketing, the results challenge in part the ability of tourist m-services to increase the city’s value proposition, as perceived by tourists during the pre-travel stage.
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https://hal.archives-ouvertes.fr/hal-02308540
Contributor : Emna Bouladi Connect in order to contact the contributor
Submitted on : Tuesday, October 8, 2019 - 3:40:12 PM
Last modification on : Wednesday, November 3, 2021 - 6:37:43 AM

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Arnaud Rivière, Stéphane Bourliataux-Lajoinie. Les effets des m-services touristiques sur la proposition de valeur d’une ville. Décisions Marketing, Association Française du Marketing, 2017, 85, pp.101-119. ⟨10.7193/DM.085.101.119⟩. ⟨hal-02308540⟩

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