How can a tweet affect the e-reputation of a company ?

Mona Shehata , Omneya Yacout , Nicolas Moinet (1) , Camille Alloing (1)

1 CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722]

Domaines: Sciences de l'information et de la communication; Gestion et management

Mona Shehata, Omneya Yacout, Nicolas Moinet, Camille Alloing. How can a tweet affect the e-reputation of a company ?. Journal of Internet Social Networking and Virtual Communities, 2017, 2017, pp.1-13. ⟨10.5171/2017.651454⟩. ⟨hal-02153348⟩