Transmedia Experience and Narrative Transportation

Abstract : The aim of this research is to better understand the impact of transmedia storytelling on consumers' experiences in the cultural field (e.g., at a museum or heritage site). Transmedia storytelling refers to the interaction among different forms of media leading to convergence (telling a single story across multiple platforms and forms, namely, using digital technologies). This article discusses whether this multidimensionality of platforms enables a greater appropriation of the story and improves consumers' experience with the cultural object and whether the transmedia experience can lead to a positive attitude toward transmedia platforms and the cultural object.
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Journal articles
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https://hal.archives-ouvertes.fr/hal-02139818
Contributor : Elodie Jarrier <>
Submitted on : Saturday, May 25, 2019 - 7:11:58 PM
Last modification on : Monday, September 16, 2019 - 4:30:02 PM

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Derbaix et al 2017 JMT.pdf
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  • HAL Id : hal-02139818, version 1

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Maud Derbaix, Dominique Bourgeon-Renault, Elodie Jarrier, Christine Petr. Transmedia Experience and Narrative Transportation. Journal of Marketing Trends, International Marketing Trends Conference, 2017, 4 (2), pp.39-48. ⟨http://www.marketing-trends-congress.com/en/node/33⟩. ⟨hal-02139818⟩

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