How responsible innovation strategies emerge in very small enterprises?
Résumé
Studying strategy development processes organically in Very Small Enterprises (VSEs) allows us to consider the thoughts and visions of entrepreneurs, as well as to understand the role entrepreneurs play in each of the development phases. In a context where chance plays a key role, how new projects intertwine is proof that every decision and every leader\textquoterights act has an impact on how an organization evolves. Even if this strategic spiral follows a predefined plan, its realization is surprising given the importance attributed to initiatives and learning. In these conditions, is it possible to envisage innovative and responsible entrepreneurship? It all depends on what projects managers imagine, and on how motivated they are to extend the framework for accomplishing them. The case of the small cellar of Beaucaire1 gives an original managerial exemple of responsible innovation strategy. Indeed, this company, hundred-year-old, atypical by its governance mode since 1960, compound of seven employees, managed to revitalize over a long period (twenty three years) an innovative strategy being, certain times, same, precursory on the vitiviniculture sector in Languedoc-Roussillon2. This light industry specialized in the manufacturing of a table wine " vrac ", managed to develop a sale " in bottle ", directly to the private individual, and to make continue its activity in spite of the successive and deep transform met by this business sector, since 1970.