Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts

Hajer Bachouche (1) , Ouidade Sabri (2)

1 Groupe ESC Troyes en Champagne
2 IAE Paris - Sorbonne Business School

Domaines: Sciences de l'Homme et Société; Gestion et management

Hajer Bachouche, Ouidade Sabri. Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts. AMS Annual Conference, Jun 2019, Vancouver, Canada. ⟨hal-01996390⟩