Comprendre les conditions d’acceptation de L’innovation dans le secteur végétal : enjeux et implications

Abstract : The objective of this article is to analyse the perception and the acceptation of innovative products in the horticultural sector. An exploratory study shows the conceptualised innovative perspectives concerning the intrinsic characteristics (such as colour) as well as the extrinsic characteristics (such as packaging). The results show 1) the difficulty of accepting horticultural modifications because of the specificities involved but also because of the behaviour of the consumer as a reaction to the change and 2) an authorisation for the innovation of the packaging if a valorisation of the horticultural product, respect of the products natural state and an easier categorisation is obtained.
Document type :
Journal articles
Complete list of metadatas

https://hal.archives-ouvertes.fr/hal-01990324
Contributor : Laure Jacquemier-Paquin <>
Submitted on : Wednesday, January 23, 2019 - 8:45:27 AM
Last modification on : Friday, May 10, 2019 - 12:44:02 PM

Identifiers

  • HAL Id : hal-01990324, version 1

Citation

Gaëlle Pantin-Sohier, François Pantin, Alice Sohier, Laure Jacquemier-Paquin, Rania Serhal. Comprendre les conditions d’acceptation de L’innovation dans le secteur végétal : enjeux et implications. Gestion 2000, Recherches et Publications en Management A.S.B.L., 2018, 35 (4). ⟨hal-01990324⟩

Share

Metrics

Record views

48