Eco-Labeled Food Products: What are Consumers Paying for ?

Douadia Bougherara (1) , Pierre Combris (2) , . University of Illinois (3)

1 Économie et Sociologie Rurales
2 Laboratoire de recherche sur la Consommation
3 UIUC - University of Illinois at Urbana-Champaign [Urbana]

We study the impact of new information about the purely public benefits of purchasing environmentally-friendly food products willingness to pay, is an experimental setting. We ellicit reservation values for two products (a conventional and an environmental-friendly orange juice) using the Becker-DeGroot-Marshak procedure. We seek to disentangle private from public motivations by using two methods.

Mots clés: WILLINGNESS TO PAY; ECO-LABEL; EXPERIMENTAL ECONOMICS; BECKER-DEGROOT-MARSCHACK

Domaines: Economies et finances

Douadia Bougherara, Pierre Combris, . University of Illinois. Eco-Labeled Food Products: What are Consumers Paying for ?. Seminar of the pERE, Oct 2007, Urbana-Champaign, United States. 28 p. ⟨hal-01939934⟩