Analyzing influences of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the Service industry.

Thi Minh Hang Vu , Sylvie Llosa (1)

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Domaines: Gestion et management

Thi Minh Hang Vu, Sylvie Llosa. Analyzing influences of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the Service industry.. Let's Talk About Service Workshop, Dec 2018, GHENT, Belgium. ⟨hal-01934845⟩