Business models des concepts de proximité de la GDA : illustration à travers le portefeuille d’enseignes de la branche proximité de Casino

Abstract : In France, new brands of proximity stores make up for the decrease of growth of GMS and meet an increased demand for convenience and services in city centers. They are based on a "generic business model" combining resources, competencies, offer and activities creating revenues and exchanges. Proximity stores generic business model is based on a high cost structure, an assortment composed of many services and products (mainly private labels) and a franchise system. However, each brand of retail store has a singular business model characterized by different types of proximity. This business models are analyzed through as an analysis grid decomposing seven dimensions of proximity in the field of retailing. This grid is operationalized permitting to analyze four retailing brand within Casino group’s proximity branch.
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https://hal.archives-ouvertes.fr/hal-01745278
Contributor : Claire Capo <>
Submitted on : Tuesday, March 12, 2019 - 2:44:41 PM
Last modification on : Wednesday, March 13, 2019 - 1:25:39 AM

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  • HAL Id : hal-01745278, version 1

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Claire Capo, Odile Chanut. Business models des concepts de proximité de la GDA : illustration à travers le portefeuille d’enseignes de la branche proximité de Casino. Enrico Colla. Les canaux de distribution et les nouvelles technologies, EMS, pp.75-106, 2013, 978-2-95433-792-0. ⟨http://www.editions-ems.fr/livres/collections/management-prospective/ouvrage/305-les-canaux-de-distribution-et-les-nouvelles-technologies.html⟩. ⟨hal-01745278⟩

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