Co-branding Strategy as a Source of Innovation on International Market

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https://hal.archives-ouvertes.fr/hal-01704829
Contributor : Jean-Marc Pointet <>
Submitted on : Thursday, February 8, 2018 - 6:21:40 PM
Last modification on : Thursday, February 7, 2019 - 2:35:41 PM

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Grebosz Magdalena, Jean-Marc Pointet. Co-branding Strategy as a Source of Innovation on International Market . Journal of Intercultural Management, University of Social Sciences Łódź, 2017. ⟨hal-01704829⟩

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