Oppositional loyalty of the individual: When symbolic consumption and anti-consumption are two faces of the same coin - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue La Revue des Sciences de Gestion Année : 2017

Oppositional loyalty of the individual: When symbolic consumption and anti-consumption are two faces of the same coin

Fichier non déposé

Dates et versions

hal-01685625 , version 1 (16-01-2018)

Identifiants

Citer

Amina Djedidi. Oppositional loyalty of the individual: When symbolic consumption and anti-consumption are two faces of the same coin. La Revue des Sciences de Gestion, 2017, 285-286 (3), ⟨10.3917/rsg.285.0061⟩. ⟨hal-01685625⟩
38 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More