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Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market

Patrick Legoherel 1 Cathy H.C. Hsu Bruno Daucé 1
1 GRANEM - Groupe de Recherche Angevin en Economie et Management
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Submitted on : Monday, December 4, 2017 - 2:43:53 PM
Last modification on : Friday, May 10, 2019 - 12:44:02 PM

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UNIV-ANGERS | UNAM | GRANEM

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Patrick Legoherel, Cathy H.C. Hsu, Bruno Daucé. Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market. Tourism Management, Elsevier, 2015, 46, pp.359 - 366. ⟨10.1016/j.tourman.2014.07.011⟩. ⟨hal-01654881⟩

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