Toward the characterization of ‘toy-packaging’: an exploratory research

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https://hal.archives-ouvertes.fr/hal-01650746
Contributor : Ntxhee Ly <>
Submitted on : Tuesday, November 28, 2017 - 2:35:32 PM
Last modification on : Wednesday, July 10, 2019 - 3:52:02 PM

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Manel Mzoughi, Joël Bree, Emna Cherif. Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2017, 25 (3), pp.190 - 210. ⟨10.1080/0965254X.2017.1299786⟩. ⟨hal-01650746⟩

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