Consumption and attitudes regarding berries-based products – comparative analysis of Romania, France and Turkey
Résumé
Berry-based products that have beneficial effects on consumer health are competitive on the
market only if consumers understand the benefits of such products. The purpose of this research was to
gain in-depth analysis the factors that influence the consumer choices and behaviour towards berry
based food products in three different countries, from eastern and western Europe: Romania, France
and Turkey. These three countries as a three distinctive markets for organic products were chosen to
find out similar and different attitudes and behaviour towards organic food consumption. This crosscultural
consumer study aims to contribute to socio-economic research market actors and policy
makers. French consumers appear to be the most loyal consumers of berries-based products out of the
three countries investigated, preferring mostly fresh berries, jams and dairy products based on berries.
In Turkey and Romania, the berries consumption is mostly occasional. Turkish consumers prefer mainly
dried berries, while Romanian consumers – the frozen variant and muesli.