Enhance energy efficiency, technical and marketing tools to switch people habits in the long-term
Résumé
Electricity consumer behaviors are known to be both hard to change and unstable. From this point of view a state of the art of smart-grid experiment and an overview of Home Energy Management Systems show that after a first phase of enthusiasm and energy efficient efforts, the moves cool down. Equipped people tend to take back their habits or to let the system run on its own, giving no more consideration to energy saving actions. Several cases even show a rebound effect, where people consume more energy that before the system was launch. In order to keep people focused on their own energy efficiency behavior and help them to make the effects more long-lasting, the Grid-Teams project, held in 2012 in the city of Cannes, French Riviera, decided to focus on nudge marketing to assess whether these kind of services could enhance user's loyalty on efficiency habits. By nudge marketing, we mean several tools to help users to understand and act. The experimentation helps them focus and to fully handle their own electrical impact. For this purpose, we metered forty households and built a complete Web user interface with several nudge services including a range of energy consumption, with two bounds; a higher level: the consumption as usual (CAU), and a target to reach: the goal. In the same time a genuine loyalty program called EcoTroks TM was also developed. This paper explains how this electricity consumption range, from CAU to the goal, is computed and how the associated loyalty program seems to be an efficient manner to keep people involved in the program.
Domaines
Sciences de l'ingénieur [physics]
Origine : Fichiers produits par l'(les) auteur(s)
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