De la complexité de la notion de gamification à la complexité de sa mise en œuvre : une étude exploratoire dans un contexte d’application mobile touristique

Abstract : To grasp the inherent complexity of gamification, we carried out an exploratory two-phase study in the context of a swiss touristic mobile application. Sightseeing the first phase, we measured the user experience quantitatively and qualitatively following a touristic tour using a mobile application that contained few gamification mechanisms. During the second phase, we integrated several gamification mechanisms into the mobile application and we made the same measurements as in the first phase. We highlighted the complexity of gamification and suggested implementing adapted mechanisms dynamically for each user.
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Aleandro Nassisi, Cédric Baudet, Francesco Termine. De la complexité de la notion de gamification à la complexité de sa mise en œuvre : une étude exploratoire dans un contexte d’application mobile touristique. 22eme colloque de l'AIM ​"Faire face à la complexité dans un monde numérisé", May 2017, Paris, France. ⟨hal-01519560⟩

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