Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation

Abstract : Crowdsourcing and design thinking benefit from a strong attention in the media and are very popular among companies to generate ideas for new products and services. Yet little is known of their advantages and limitations in the ideation stage. Through an in-depth case study where both approaches were used in parallel, a detailed comparison and analysis was conducted. We show that crowdsourcing helps to generate a large number of ideas for the time invested and to identify trends in the market, but is neither cheaper nor faster than other external approaches. Design thinking provides a relevant analytical framework to give meaning to ideas generated by crowdsourcing, but does not always provide solutions that are operational.
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Journal articles
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https://hal.archives-ouvertes.fr/hal-01412693
Contributor : Aurélie Hemonnet-Goujot <>
Submitted on : Thursday, December 8, 2016 - 4:09:56 PM
Last modification on : Monday, October 7, 2019 - 11:21:21 PM

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Aurélie Hemonnet-Goujot, Julie Fabbri, Delphine Manceau. Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation. Décisions Marketing, Association Française du Marketing, 2016, 83 (3), pp.123-139. ⟨10.7193/DM.083.123.138⟩. ⟨hal-01412693⟩

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