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Representation as a driver of internationalization: The case of a singular Russian SME

Abstract : This exploratory research focuses on an unconventional practice in a Russian small- and medium-sized enterprise (SME). While studying the decision-making process of the entrepreneur and executives of this firm, we noted some differences with extant theories. This article aims to shed light on the influence of the SME entrepreneur’s representation of internationalization on his decisions in a foreign context. The results support the assumption that the representation plays a role in guiding strategic decisions and mobilizing subordinates to support the strategic orientation defined by the leader. In particular, we will see that a very favorable representation of internationalization can lead to unexpected success abroad.
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https://hal.archives-ouvertes.fr/hal-01412583
Contributor : Antonin Ricard Connect in order to contact the contributor
Submitted on : Thursday, December 8, 2016 - 3:17:05 PM
Last modification on : Thursday, July 14, 2022 - 4:02:56 AM

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Antonin Ricard, Ekaterina Le Pennec, Emmanuelle Reynaud. Representation as a driver of internationalization: The case of a singular Russian SME. Journal of International Entrepreneurship, 2016, ⟨10.1007/s10843-016-0173-0⟩. ⟨hal-01412583⟩

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