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Communication Dans Un Congrès Année : 2013

Modelling Facebook users' activity to information diffusion in the social network

Résumé

This paper aims to better understand information diffusion in social networks. When a Facebook user updatea content on his wall, his Facebook friends can comment it, click on "like" or share it on their wall, allowing to measure user contribution to content diffusion. Using a database collected with a specific Facebook application, we model Facebook users' activity (posts, likes, comments, activity on friends'wall) by friendship network structure, profile and friends' activities.

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Dates et versions

hal-01271708 , version 1 (09-02-2016)

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  • HAL Id : hal-01271708 , version 1

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Christine Balagué, Florian Paillasson. Modelling Facebook users' activity to information diffusion in the social network. EMAC 2013 : 42nd Annual Conference of European Marketing Academy, Jun 2013, Istanbul, Turkey. ⟨hal-01271708⟩
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