Direct marketing of beef in organic suckler cattle farms: economic results and impact on breeding system management
Résumé
In response to the bovine crises of 1996 and 2000, and also to the poorly structured organic beef market chain, direct marketing of beef to consumers by the farmer has developed. We studied the impact of this marketing system on economic performance and farming practices. The results show that direct marketing can generate added value, despite the extra costs. Farmers have made the necessary changes to their practices, and have adapted their herd management. Through strengthening the link between the farm and the outside world, direct marketing offers an alternative to the expansion of farms, making it possible to support a greater workforce with the same structure.