Les blogs adolescents : quels usages pour les marques?

Abstract : Support of social interactions, the blogosphere constitutes an identity support of construction for tee- nagers. From there, this qualitative study proposes a typology of the blogs highlighting the different moda- lities of these interactions between peers. This study also underlines the potentialities offered by the blo- gosphere for brands wishing to understand the practices of the consumption of teenagers and to build with them a durable relationship on the Internet
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Submitted on : Tuesday, June 2, 2015 - 4:08:41 PM
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  • HAL Id : hal-01159124, version 1


Pascale Ezan, Stéphane Mallet, C. Rouen-Mallet. Les blogs adolescents : quels usages pour les marques?. Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2014, pp 29-43. ⟨hal-01159124⟩



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