The Divergent Effects of External Systems of Control on Early Stage Goal Pursuit

Abstract : This research demonstrates divergent effects of reminding consumers that their long-term goals occur within external systems of control. We showed that such reminders can increase or decrease motivation in pursuing long-term goals depending on the level of specificity with which they are planned.
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Submitted on : Monday, November 3, 2014 - 1:45:59 PM
Last modification on : Wednesday, April 24, 2019 - 4:24:02 PM
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Jamel Khenfer, Aaron Kay, Elyette Roux, Eric Tafani. The Divergent Effects of External Systems of Control on Early Stage Goal Pursuit. Association for Consumer Research, Oct 2014, Baltimore, United States. ⟨hal-01079648⟩

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