Les dirigeants d’entreprises à l’ère des tweets : injonction de visibilité et crainte de s’exposer

Abstract : The authors question the ownership of tweets by business leaders through the effects that they expect in terms of visibility, narrative identity, reputation... The specificity of the digital social network Twitter, by its limited size and its challenges shared between “mediated communication” and “communication of influence” deserves an analysis of its uses as well as the symbolic dimension in which these are embedded. Asked immediately as an Information and Communication Device sociotechnical (DISTIC for short) in line with the work of Michel Foucault, which envisaged in the device as the reticular structure for which the underlying , Twitter seems reveal the paradoxical injunctions that strike leaders. These appear both willing to use this network to increase their visibility and frightened by the harmful consequences of inadvertent disclosure.
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Submitted on : Thursday, October 16, 2014 - 5:30:46 PM
Last modification on : Monday, September 24, 2018 - 5:20:02 PM

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Claudine Batazzi-Alexis, Lorrys Gherardi. Les dirigeants d’entreprises à l’ère des tweets : injonction de visibilité et crainte de s’exposer. Communication & Organisation (GREC/O), Presses Universitaires de Bordeaux, 2013, Nouvelles formes de visibilité des individus en entreprise : technologie et temporalité, pp.65-76. ⟨hal-01075146⟩

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