The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products - Archive ouverte HAL Access content directly
Conference Papers Year : 2009

The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products

Jean-Pierre Mathieu
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Gilles Roehrich
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Jonas Hoffmann

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https://hal.science/hal-00760828

Submitted on : Wednesday, December 5, 2012-9:13:50 AM

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hal-00760828 , version 1 (05-12-2012)

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Jean-Pierre Mathieu, Gilles Roehrich, Jonas Hoffmann. The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products. 16th Conference International Product Development Management (EIASM), Jun 2009, University of Twente, Enschede, Netherlands. ⟨hal-00760828⟩

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