Proposition d'une méthode de qualification et de sélection d'un logiciel d'analyse et de suivi du référencementt dans les moteurs de recherche

Sebastien Bruyere (1, 2) , Vincent Pillet (1) , Luc Quoniam (2)

1 BleuRoy.com
2 I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820

In order to measure website visibility in search engines, there are softwares for analytics and referencing follow-up. They permit to quantify website's efficacity of referencing and optimize its positionning in search engines. With regard to search engines' algorithms' evolution and centralization of Key Performance Indicators for Marketing decision making, it becomes hard to find solutions to effectively lead a lot of projects for referencing. That's why we have built a methodology in order compare, evaluate and choose a software for analytics and referencing follow-up in search engines.

Domaines: Autre [cs.OH]

Sebastien Bruyere, Vincent Pillet, Luc Quoniam. Proposition d'une méthode de qualification et de sélection d'un logiciel d'analyse et de suivi du référencementt dans les moteurs de recherche. 5th International Conference "Actualities and Perspectives on Hardware and Software" - APHS2009, May 2009, Timisoara, Roumanie. pp. 55-64. ⟨hal-00391845⟩