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Journal Articles Journal of Marketing Analytics Year : 2020

Using Lexico for Quantitative Discourse Analysis: From Lexicometrics to Textometrics

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https://hal.science/hal-03035098

Submitted on : Wednesday, December 2, 2020-8:54:06 AM

Last modification on : Tuesday, September 12, 2023-2:14:15 PM

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hal-03035098 , version 1 (02-12-2020)

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Christophe Réthoré. Using Lexico for Quantitative Discourse Analysis: From Lexicometrics to Textometrics. Journal of Marketing Analytics, 2020, 8, pp.118-124. ⟨10.1057/s41270-020-00071-x⟩. ⟨hal-03035098⟩

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