e-voicing an opinion on a brand

Claire Roederer (1) , Marc Filser (2)

1 Humanis - Hommes et management en société / Humans and management in society
2 LEG - Laboratoire d'Economie et de Gestion

The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.

Mots clés: Internet; social networks; brands

Domaines: Gestion et management

Claire Roederer, Marc Filser. e-voicing an opinion on a brand. KIT Workshop, Jun 2011, Strasbourg, France. ⟨hal-00600695⟩