EVALUATION OF THE REMOVAL OF POINT OF SALE TOBACCO DISPLAYS IN IRELAND
Résumé
Aim: To evaluate the short-term impacts of removing point of sale promotional displays in Ireland, implemented in July 2009. Methods: Retailer compliance was assessed using audit surveys in 2007, 2008 and 2009. Using a monthly survey of 1000 adults carried out since 2002, changes in smoking prevalence were assessed; attitudes were measured using extra questions added for a ten month period before and after the law. Youth responses were assessed using a cohort of 180 13-15 year olds, interviewed in June and August 2009. Results: Immediately following implementation, compliance was 97%. Support for the law increased among adults after implementation (58% Apr-Jun vs 66% Jul-Dec, p<0.001). Recall of displays decreased significantly for adults (49% to 22%; p<0.001), more so among teenagers (81% to 22%; p<0.001). There were no significant short term changes in prevalence among youth or adults. The proportion of youth believing more than a fifth of children their age smoked decreased from 62% to 46%, p<0.001). Post legislation, 14% of adult smokers thought the law had made it easier to quit smoking and 38% of teenagers thought it would make it easier for children not to smoke. Conclusions: Compliance was very high and the law was well popularsupported. Recall of displays dropped significantly among adults and teenagers post legislation and there were encouraging signs that the law helped denormalise smoking.
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