MULTI-STAKEHOLDER PROCESSES THAT WORKS TOWARDS DESIGNING FUNCLTIONAL FRUIT CLUSTER FOR SMALL HOLDER MANGO FARMERS IN THAILAND
Résumé
In Thailand, majority of fruit crop farmers are independent growers, who are smaller scale in the Upper North, and relatively larger in the Lower North and in the Central regions. Many become engaging in entrepreneurial functions, improving fruit quality and productivity, and positioning themselves to produce for export market. To reduce logistic inefficiencies and transactional cost, the fruit growers have collectively self-organized membership-based farmers groups (FGs), to make business gareement with private fruit exporters. The objective of the paper is to elucidate the use of multi-stakeholder process as an interactive learning methodology to capacitate farmers to produce quality mango for export. Two membership-based mango growers associations in the North were selected for studies The Prao Mango Farmers Group (P-MFG) in Chiang Mai province, representing the Upper North, and the Noen Mahpang Mango Farmers Group (NMP-MFG) in Phitsanulok, representing the Lower North were collaborated throughout the participatory learning processes. The P-MFG and the NMP-MFG possessed different organizational structure and marketing innovation. Despite the difference in organizational structure and marketing strategy, both groups showed similar pattern of disconnectedness between members and group leaders or group committee. The multi-stakeholder processes where governmental agencies, agro-chemical suppliers, and private fruit exporters were included in the later stage after FG members had built up their sense of self esteem and confidence through farmer-researcher interaction. The modified Porter's Diamond model helped improve the positioning of each partner in driving towards mango fruit cluster.
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