Skip to Main content Skip to Navigation

La mise en désir des territoires par l'œnotourisme

Abstract : In just a few years, wine tourism has become a must to respond to the wine crisis and to built the tourism attractiveness strategy for a territory, thus sliding a territory of production, the wine appellation, to a territory of recreation, the tourist destination. It changes the vocation of the territory at least and its representation.The wine tourist is both consumer and producer of landscape. He is an indispensable actor of it. He participates in the relationship between the landscape, its representation and wine tourism; creativity implemented by the actors to make the territory desirable is its testimony. Therefore, we propose to approach wine tourism as a hedonism based above all on a search for otherness (the encounter with the other as well as with oneself), extra-temporality and heterotopy. This hedonism is part of a quest for sustainability, at least a virtuous wine tourism. It is not only a social and geographical phenomenon, but it is also a system of values and the reflection of our society.To better understand its territorial implications, we relied on the systemic theory of Georges Bertrand (Geosystem- Territory-Landscape) adjusting it to the viticultural world (Vitisystem-Territory-Landscape), thus proposing a new wine system reading grid. This grid reports on the complexity and also the uniqueness of the viticultural territories. It allows to better understand the process of setting a territory in desire, that relies either on the experiences proposed in the field of wine-tourism-heritage, where it accompanies the already established reputation of a vineyard, than wine-tourism-culture where it helps to make it known.
Document type :
Complete list of metadata
Contributor : ABES STAR :  Contact
Submitted on : Wednesday, March 31, 2021 - 4:56:10 PM
Last modification on : Tuesday, June 15, 2021 - 2:52:03 PM


Version validated by the jury (STAR)


  • HAL Id : tel-02562582, version 2



France Gerbal-Medalle. La mise en désir des territoires par l'œnotourisme. Géographie. Université Toulouse le Mirail - Toulouse II, 2020. Français. ⟨NNT : 2020TOU20005⟩. ⟨tel-02562582v2⟩



Record views


Files downloads