De l’activation au comportement : une contribution à l’étude des processus sous-jacents aux effets d’amorçage comportemental

Abstract : The prime-to-behavior effects have been widely studied. Research revealed that incidental concept activation could guide subsequent behavior and that this influence could be unconscious. However, some critics have emerged about these effects, questioning the robustness and the veracity of the prime-to-behavior effects. Identifying the underlying processes is essential to better understand under which conditions these effects appear and why some researchers have failed to replicate them. This work aimed at contributing to the identification of underlying mechanisms of these effects. Through nine experiments, we tested at one hand some methodological characteristics supposed to promote the emergence of these effects and, on the other hand some supposed theoretical moderators of the prime-to-behavior effects. Results prove the self-concept could determine the magnitude and the direction of these effects, depending on the self-consciousness or the self-esteem to be involved. Moreover, the level of conscious perception of the primes seems to be a potential moderator of the prime-to-behavior effects. Together, these results provide elements to continue the investigation of the underlying mechanisms of the prime- to-behavior effects.
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Doriane Daveau. De l’activation au comportement : une contribution à l’étude des processus sous-jacents aux effets d’amorçage comportemental. Psychologie. Université de Bordeaux, 2018. Français. ⟨NNT : 2018BORD0213⟩. ⟨tel-02390291⟩

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