Pratiques de lobbying des ONG au Burkina Faso : une évaluation des stratégies

Abstract : Lobbying, which originates from an anglo-saxon culture, is nowadays widely known as influential efforts oriented towards policy makers and public policies. Burkina Faso, in West Africa, does not depart from this general rule. In effect, one can observe Non-Governmental Organizations (NGOs) using lobbying techniques to promote great causes including, for instance, good governance in the social-political area, the fight against corruption, the free access to antiretroviral drugs to people living with HIV/AIDS, the promotion of hygiene and sanitation services to disadvantaged rural populations. But how exactly are communications actions put in place? And how can one observe and analyze them from the standpoint of the “Sciences de l’Information et de la Communication” (Public Relations) in general, and the organizational communication, in particular? Our investigation method is qualitative based and constructivist. A semi-structured interview guide has helped collect data from 4 groups of NGOs, each composed of 4 entities, which makes a total of 16 people interviewed. The thematic analysis of the content of all interviews, faced with other sources of information including the media clippings, gave us confirmation of many things. First, we learnt that the media are being used as mediators between Civil Society Organizations (CSOs) – to which NGOs are attached – and the governing body. Secondly, it appears that the control of information is critical to exerting political influence and that networking (or coalition building) with allied people or organizations is also instrumental. Another finding shows that the regime in place, which is not totally democratic, (at the time the study was performed), is open to both negotiation and confrontation strategies with CSOs. Lastly, our study shows that “focusing events” on public opinion are accelerators of social and political regulation process.
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Crépin Hilaire Dadjo. Pratiques de lobbying des ONG au Burkina Faso : une évaluation des stratégies. Sciences de l'information et de la communication. Université Michel de Montaigne - Bordeaux III, 2016. Français. ⟨NNT : 2016BOR30028⟩. ⟨tel-01580981⟩

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