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International franchising at Best Western

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https://halshs.archives-ouvertes.fr/halshs-00480214
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Monday, May 3, 2010 - 4:23:31 PM
Last modification on : Tuesday, November 26, 2019 - 1:20:07 PM

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  • HAL Id : halshs-00480214, version 1

Citation

Ilan Alon, Gérard Cliquet, Matthew C. Mitchell, Rozenn Perrigot. International franchising at Best Western. Ilan ALON. Franchising globally. Innovation, learning and imitation, Palgrave Macmillan, pp.193-210, 2010. ⟨halshs-00480214⟩

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