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Marketing Management : a Value Creation Process

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https://halshs.archives-ouvertes.fr/halshs-00312046
Contributor : Coralie Lucatello Connect in order to contact the contributor
Submitted on : Monday, August 25, 2008 - 10:45:18 AM
Last modification on : Tuesday, October 19, 2021 - 11:55:52 AM

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  • HAL Id : halshs-00312046, version 1

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CNRS | CERAG | UGA

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P.-L. Dubois, A. Jolibert, H. Muhlbacher. Marketing Management : a Value Creation Process. Palgrave Mac Millan, 466 p., 2007. ⟨halshs-00312046⟩

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