Explaining Internet-Related Performance from the Alignment Point of View

Abstract : This research addresses the question of explaining the Internet-related performance of a firm by relying on the Strategic Alignment Model. Following a contingent approach, the conceptual framework sheds light on the coherence between Internet use, business, organization and technology. The research model is applied to the main companies of the French tourism sector. The adopted methodology is based on a survey to which 131 firms have taken part. Using structural equation modeling, the proposed model is tested and data analysis reveals that there is a particularly significant relationship between the coherence of organizational designs and the Internet-related performance of the firm.