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Le «Marketing sensoriel du point de vente»

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https://halshs.archives-ouvertes.fr/halshs-00071154
Contributor : Danièle Moret-Bailly <>
Submitted on : Tuesday, May 23, 2006 - 11:20:56 AM
Last modification on : Thursday, January 14, 2021 - 1:19:03 PM

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  • HAL Id : halshs-00071154, version 1

Citation

Sophie Rieunier, B. Dauce. Le «Marketing sensoriel du point de vente». Recherche et Applications en Marketing (French Edition), SAGE Publications, 2002, 17 (4), pp.45-65. ⟨halshs-00071154⟩

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