“A collective marketing strategy to assess and manage the sustainability of Geographical Indications. The case of Parmigiano Reggiano PDO.”

Roberta Arciprete (1) , Filippo Arfini (2) , R. Filippini (1)

1 CFPR - Consorzio del formaggio Parmigiano Reggiano
2 UNIPR - Università degli studi di Parma = University of Parma

“A collective marketing strategy to assess and manage the sustainability of Geographical Indications. The case of Parmigiano Reggiano PDO.”

Mots clés: CFPR; marketing; dairies; marketing strategy; GI; sustainability; food; Parmigiano Reggiano; PR; LAFS

Domaines: Sciences de l'Homme et Société

Roberta Arciprete, Filippo Arfini, R. Filippini. “A collective marketing strategy to assess and manage the sustainability of Geographical Indications. The case of Parmigiano Reggiano PDO.”. Worldwide Perspectives on Geographical Indications, Centre de Coopération Internationale en Recherche Agronomique pour le Développement [Cirad], Jul 2022, Montpellier, France. ⟨hal-03792169⟩