End-user profile and sensitiveness to supply chains: implications for consumer goods in France

Antoine Kauffmann (1) , Claire Capo (1) , Frank Guerin (1) , Sonia Froufe (1)

1 NIMEC - Normandie Innovation Marché Entreprise Consommation

Supply chains have been at the core of numerous scandals related to consumer goods. These scandals tend to open the opportunity to investigate the sensitiveness of end-users to supply chains processes. However, if this element has been partially studied by literature, it needs knowledge deepening and updating. This paper examines the sensitiveness of French end-users to the supply chains processes regarding consumer goods sold in French shops. The main research question consists in testing of the influence of end-user characteristics upon sensitiveness to supply chain dimensions. This study analyses a set of 833 French end-users which were questioned about 24 supply chain characteristics thanks to a 7 points Likert-scale online questionnaire between September 2019 and October 2019. The analysis distinguishes the opinions provided for food and non-food items sold in physical stores (e-commerce has not been considered). It's based upon simple descriptive statistics and 2-sample T-tests. This paper enriches supply chain management literature by confirming the necessity for supply chain management to consider the sensitiveness of end-users to supply chain characteristics when operating a transition towards greener supply chain management.

Mots clés: Supply chain; End-user; Consumer; Sensitiveness

Domaines: Gestion et management

Antoine Kauffmann, Claire Capo, Frank Guerin, Sonia Froufe. End-user profile and sensitiveness to supply chains: implications for consumer goods in France. Rencontres de l'AIRL-SCM (Association Internationale de la Recherche en Logistique et Supply Chain Management), May 2022, Clermont-Ferrand, France. ⟨hal-03706085⟩