Interactions between stakeholders in Lourdes: An 'Alpha' framework approach

Hugues Séraphin (1) , Nathalie Jarraud (2)

1 University of Winchester
2 TREE - Transitions Energétiques et Environnementales

Purpose: Taking Lourdes as an example, this paper aims at understanding the relationship amongst the main tourism and events industry stakeholders. Methods: To achieve the objective of the study, data were collected through interviews of key players. The results where then filtered through the 'Alpha' framework to theorise the interactions amongst stakeholders. Results: The study also provides a (1) typology of the ultimate alpha syndrome in the context of destination management; (2) typology of the delta syndrome. (3) Finally, the study argues that in destinations where there is an ultimate alpha hallmark event, or an ultimate alpha stakeholder, a situation quite similar to an anti-competitive market can arise. This situation is referred as 'ultimate alpha tourism monopoly'. Implications: Based on the findings of this study, Destination Marketing Organisations need to ensure that there is a suitable synergy amongst all stakeholders involved in the tourism industry (and related sector), to avoid anti-competitive market 'ultimate alpha tourism monopoly' to arise.

Mots clés: Lourdes; Alpha framework; Hallmark; Destination management; Performance

Domaines: Gestion et management

Hugues Séraphin, Nathalie Jarraud. Interactions between stakeholders in Lourdes: An 'Alpha' framework approach. Journal of Tourism, Heritage & Services Marketing, 2022, 8 (1), pp.48-57. ⟨10.5281/zenodo.658374⟩. ⟨hal-03696924⟩