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Du gaspillage au réemploi : processus de (re)création de valeur des objets dans les pratiques de don et de vente

Abstract : This research aims to understand how individuals transform the perceived value of their unused objects for re-use through donation and sale, by considering these practices as processes of dispossession, i.e. processes of physical and/or psychological separation. Through a longitudinal qualitative study conducted with 28 informants, we show that individuals, when they give or sell, transform the status of the object through four stages: spatial distancing, regaining of control, valorization and effective separation. At each of these stages, the relation object - subject evolves: the object is respectively comforting or distressing private possession, cumbersome private possession, object to be valued, and then social, civic or commercial object. Thus, far from being influenced by their possessions, individuals are actors who make the meaning given to objects evolve through actions and well-defined spatio-temporal trajectories.
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https://hal.archives-ouvertes.fr/hal-03675651
Contributor : EVA CERIO Connect in order to contact the contributor
Submitted on : Monday, May 23, 2022 - 11:56:25 AM
Last modification on : Thursday, September 29, 2022 - 2:21:15 PM

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Eva Cerio. Du gaspillage au réemploi : processus de (re)création de valeur des objets dans les pratiques de don et de vente. 38ème congrès de l'Association Française du Marketing (AFM) 2022, May 2022, Tunis, Tunisie. ⟨hal-03675651⟩

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