To look at the world from the Other’s point of view: interview
Résumé
Interviewing is one of the basic methods of collecting data in ethnographic research. During conversations the researcher tries to learn the intersubjective perception of social reality, which helps to describe the social world from more than one perspective. The researcher's role is to delve into interview in order to search for meaning, deepen nuances and get to know lived experience of people in their social context. This chapter presents the types of interviews used in ethnographic research along with practical tips on how to conduct qualitative research using this research tool. The considerations focusing on three main variants of conducting interviews in the organization's ethnography (open and semi-structured interviews as well as conversation analysis). It also introduces to some useful guidance concerning areas such as preparing and conducting interviews, building relationships with the field, ethics, commitment, keeping an open attitude.