A dynamic game formulation for control of opinion dynamics over social networks

Vineeth Varma (1) , Jomphop Veetaseveera (1) , Irinel-Constantin Morȃrescu (1)

1 CRAN - Centre de Recherche en Automatique de Nancy

This paper considers the case where the opinion of agents in a social network is influenced not only by the other agents, but also by two marketers in competition. The main contributions of this work is to propose a dynamical game formulation of the problem and to conduct the corresponding equilibrium analysis. Due to the competition between the marketers, the opinions never reach consensus but are spread between the desired opinions of the two marketers. Our analysis provides practical insights to know how a marketer should exploit its knowledge about the social network to design the control of opinions using results from optimal control theory. Numerical examples illustrate the analysis.

Domaines: Réseaux sociaux et d'information [cs.SI]; Automatique / Robotique; Réseaux et télécommunications [cs.NI]

Vineeth Varma, Jomphop Veetaseveera, Irinel-Constantin Morȃrescu. A dynamic game formulation for control of opinion dynamics over social networks. 10th International Conference on Network Games, Cuntrol and Optimization, NETGCOOP 2021, Sep 2021, Cargèse, France. ⟨hal-03365817⟩