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How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention

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https://hal.archives-ouvertes.fr/hal-03324158
Contributor : Abdelhafid BEN KHALLOUK Connect in order to contact the contributor
Submitted on : Monday, August 23, 2021 - 12:32:06 PM
Last modification on : Saturday, February 12, 2022 - 3:08:52 AM

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  • HAL Id : hal-03324158, version 1

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Vu, H., Sylvie Llosa, Nicod, L.. How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention. 8èmes Journées de Recherche Prix, Gratuité, Don et Valeur, Jun 2021, Tours, France. ⟨hal-03324158⟩

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