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L'analyse des comportements de navigation sur un site marchand

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https://hal.archives-ouvertes.fr/hal-03165071
Contributor : Stéphane Bourliataux-Lajoinie Connect in order to contact the contributor
Submitted on : Wednesday, March 10, 2021 - 1:17:44 PM
Last modification on : Thursday, March 11, 2021 - 3:31:20 AM

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Michel Kalika, Stéphane Bourliataux-Lajoinie. L'analyse des comportements de navigation sur un site marchand. Décisions Marketing, Association Française du Marketing, 2001, 22, pp.79-86. ⟨10.7193/dm.022.79.86⟩. ⟨hal-03165071⟩

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