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Consommation et confinement : quand le consommateur anxieux se réfugie tout en haut de la pyramide

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https://hal.archives-ouvertes.fr/hal-03124573
Contributor : Audrey Hanan Connect in order to contact the contributor
Submitted on : Thursday, January 28, 2021 - 6:36:57 PM
Last modification on : Tuesday, October 19, 2021 - 10:59:12 PM

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  • HAL Id : hal-03124573, version 1

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Audrey Hanan, Jean-Louis Moulins, Audrey Portes. Consommation et confinement : quand le consommateur anxieux se réfugie tout en haut de la pyramide. 20th International Marketing Trends Conference, Jan 2021, VENISE, Italie. ⟨hal-03124573⟩

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